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Sunshine Trading and Financial Market Equilibrium

Anat R. Admati and Paul Pfleiderer
Review of Financial Studies
July, 1991
Vol. 4, Issue 3, Pages 443-481

In this article, we consider the possibility that some liquidity traders preannounce the size of their orders, a practice that has come to be known as 'sunshine trading'. Two possible effects preannouncement might have on the equilibrium are examined. First, since it identifies certain trades as informationless, preannouncement changes the nature of any informational asymmetries in the market. Second, preannouncement can coordinate the supply and demand of liquidity in the market. We show that preannouncement typically reduces the trading costs of those who preannounce, but its effects on the trading costs and welfare of other traders are ambiguous. We also examine the implications of preannouncement for the distributions of prices and the amount of information that prices reveal.